ByCycle, the Perth and Kinross Cycle Campaign, leads regular rides around Perthshire to encourage cycling and publicise its benefit for the community, individuals and the environment. The voluntary organisation aims to ensure that public policy actively encourages cycling for work and leisure and makes full provision for it as part of overall planning and transport strategy. It achieves this via consultation, active representation to appropriate bodies and by liaising with other organisations with common interests in active travel by non-motorised users.

Quarterly meetings are open to all interested individuals or group representatives.